Our Story

Rich Marketing is a company born out of Pete and Sarah Richards’ shared passion for marketing.

Founded in Sydney, Rich Marketing was the brainchild of Pete and Sarah, who both wanted to utilise their diverse professional experiences to help others and make a meaningful impact to their respective sectors using their areas of expertise.

While Sarah diversified to focus on providing social media support to clients via a new brand (Sarah Richards Social), Pete immersed himself in the Higher Education sector delivering a large number of consulting projects and a number of full-time, senior commercial roles.

Pete Richards

Founder | Director

Possessing diverse commercial experiences gained from holding senior roles at renowned institutions such as Macquarie Business School, Henley Business School, and Coventry University, Pete has left an indelible mark on the landscape of international education.

At Coventry University, Pete spearheaded the institution’s transnational education initiatives, overseeing remarkable growth in student volumes and solidifying its global reputation as the UK’s largest provider of TNE. His leadership and strategic acumen have been instrumental in shaping the success stories of numerous universities and businesses worldwide.

Via Educora Consulting, Pete continues to channel his expertise and passion for the sector by empowering institutions to thrive in an ever-evolving higher education landscape. With a focus on innovation, collaboration, and excellence, Educora is committed to driving meaningful change and helping its partners to achieve their boldest aspirations.

Pete’s also an avid road cyclist and owner of a very fun (and unreliable) classic Fiat 500 Abarth.