Our Story

Our mini empire began life on Sydney’s North Shore, where every day started with the sound of rosellas, amazing coffee and a journey across the majestic harbour. We wanted to build a business that worked for us on a personal level, enabling us to share our significant, professional experience, working on brands we were passionate about.

‘Rich’ seemed the perfect word choice to tap into our work, travel and life experiences, and also to describe our commitment to truly authentic and exceptional (rich) marketing. After 12 amazing years overseas we relocated back home to England in 2013 and, soon after, our second child was born with a very holey heart, and we knew that our own business needed to continue to thrive, ensuring that we had the flexibility to do what we love career-wise, whilst taking extra special care of our loved ones.


Director & Marketing Consultant

Pete is a professional services marketer who has successfully defined or redefined a number of brands, as well as developed and implemented broad and diverse brand strategies utilised by his employers and clients.

Pete recently held the position of UK General Manager – Sales and Marketing for Navitas (one of the world’s leading five higher education pathway providers) where he positively influenced student numbers and had significant impact in a major change management project, re-engineering Navitas’ approach to enquiry handling, student application processing and conversion from initial enquiry to student arrival.

Pete also had a highly successful tenure as Head of Marketing for both the Macquarie Graduate School of Management (MGSM) and Henley Business School, two of the world’s most respected business schools. During his tenure Pete reshaped MGSM’s approach to brand marketing and redefined Henley’s pipeline management, in both cases successfully attracting a higher volume of students in an increasingly competitive market.

Pete previously held the position of Marketing Director at McGrath Estate Agents, one of Australia’s most innovative and marketing focused residential property groups, where he introduced several technology-based marketing initiatives to the McGrath business. The McGrath business tripled in size during his four-year tenure.

Recruitment, Search and Selection are also key strengths of Pete’s, as he operated in this sector as a senior marketer and a recruiter for several years.

Pete’s an avid cyclist and owner of a very fun classic Fiat 500 Abarth.


Director, Marketing & Social Media Manager

Sarah has over 17 years marketing experience (ouch!), working for high achieving brands both in Sydney, Australia and here in the UK. She is a trained Social Media Manager, energetic marketer and enjoys freelancing for creative and innovative businesses.

​Sarah’s career has included marketing management for numerous leading travel, hospitality and lifestyle brands including the boutique Peppers Retreats Australia/New Zealand hotel brand. She also has advertising agency experience, and has worked with clients across various sectors including building and renovation, outdoor lifestyle, executive search, childcare, marketing companies and a Psychologist and author.

​Sarah’s inspired by our incredible natural world, the power of yoga, healthy living, travel and is also what can only be described as a wannabe photographer – one day maybe we’ll be adding Photography to our list of services.