International students add a rich diversity to an institution’s classrooms, and a successful international recruitment strategy can also underpin an institution’s financial stability.

The field of international recruitment can be vast and complex, and many institutions find it difficult to calve a niche in what can appear to be a difficult market to penetrate.

Rich Marketing has assisted several colleges, universities and business schools in the field of international student recruitment by providing support and advice in areas such as; market research and data analysis, detailed analysis of existing strategies and tactics (and subsequently recommending improvements), the assessment of the global recruitment market against an institution’s strengths, developing strategies and tactics designed to identify and better leverage a network of international recruitment agents, offering advice regarding team structures and assisting in the implementation of organisational change, international student recruitment training, and the development of an end-to-end international recruitment strategy.