In today’s highly competitive environment, prospective students are more aware of the choices that they have, and the vast array of study options that are available to them. Many engage with, and apply to, several institutions before making a final selection.

Your institution needs to craft and nurture its value proposition and present itself to prospective students in a way that will engage and inspire.

Rich Marketing has completed a number of brand-centric projects, extracting institutional points of difference and value propositions, crafting a brand identity, conducting consumer-led market research and developing marketing strategies to increase brand awareness, attract a higher volume of applications and, ultimately, convert applications to students.